CASE STUDY:
SIMON PROPERTY GROUP
Turning a beach paradise into a shopper’s paradise.
The Cultural Challenge:
Turning a beach paradise into a shopper’s paradise.
When overseas travelers from Japan, Korea, Australia, New Zealand and China come to Honolulu there are lots of shopping centers nearby the beaches, so it’s easy to enjoy both activities. Waikele Premium Outlets (WPO) however, it takes up to 45-minutes one-way trip from Waikiki—so it takes time, extra effort and money to get there (whether by paid shuttle bus or rental car). RCS was tasked by WPO’s parent company, Simon, with getting tourists to make this extra effort to visit WPO while on a vacation where everything else is easy.
RCS Capabilities:
Partnerships, Customer Targeting, Multi-lingual Copy, Collateral, Direct Response.